Meet Our Team
We're a dynamic group of individuals who are passionate about what we do and dedicated to delivering the best results for our partners and clients.
Tim Dougherty
Founder & CEO
As the franchisor, I lead a team that equips franchisees with tools, training, and support to maintain our company's Vision, Mission, and Values. We collaborate on quality, operations, compliance, staffing, financials, and marketing. Franchisees play a critical role in representing our brand and ensuring the success of their units.
Chris Kennedy
Director, Franchise Support
Our Franchise Support team is the frontline ally for franchisees—simplifying day-to-day operations, providing responsive guidance, and coordinating resources with the FranDev team. By removing roadblocks, sharing best practices, and advocating for each partner's needs, they strengthen every location and the entire PLN network.
Leslie Dougherty
Director, Training & Field Operations
The Director of Training & Field Operations designs repeatable systems and daily procedures that keep every store running smoothly, delivers continuous field support with clear performance updates, and equips franchise partners with hands-on training to operate their locations at peak efficiency.
Brandon Hudson
Director, Growth
The Growth team fuses technology and marketing into data-driven platforms and campaigns that raise KPIs at the unit, systemwide, and franchise levels. This integrated approach deepens member engagement, boosts franchisee performance, and scales PLN's value in every community we serve.
Jake Torcello
Director, Product Development
The product development team brings innovation to life by managing manufacturing from end to end. This includes consumer-based research, product strategy, supply chain management, manufacturing, and logistics. Additionally, product development works to optimize all existing products while maintaining the highest nutritional & quality standards.
Adam Pennington
President of Real Estate & Construction
The Real Estate & Construction team guides PLN's physical expansion—from pinpointing prime markets and negotiating leases to overseeing design, build-out, and grand-opening readiness. By aligning timelines, budgets, and brand standards, the team ensures every new location opens on schedule, on budget, and primed for long-term success.
Matt Noto
Director, Finance & Compliance
The Director of Finance & Compliance fosters PLN's financial programs, administers royalties, ensures regulatory compliance, and delivers transparent marketing-fund reports. By monitoring unit-level and systemwide economics, the role upholds fiscal accountability and clarity across the entire organization.
Pete Eodice
Marketing Coordinator
Our Marketing Coordinator at Project LeanNation excels in strategizing and generating compelling content, and managing collaborations with third-party creatives. This role drives growth by enhancing brand visibility and customer engagement through innovative marketing strategies.
Keri Waydelis
Opening Specialist
Our Opening Specialist is responsible for ensuring the successful launch of all new franchise locations. This role involves coordinating with various departments, managing timelines, and providing support to franchise partners during the opening process.
Victoria Palmeroni
Production Operations Lead
The Production Operations Lead manages the full production process, offering critical product support to our franchise partners, thus contributing to company growth.
Ryan Donalty
Executive Chef
Project LeanNation's Executive Chef drives product innovation, creating unique test concepts and ensuring top-tier execution in mass production, thereby facilitating a continually evolving product offering.
Brett Dawson
Corporate Counsel
Our franchise attorney specializes in providing legal advice and assistance for PLN's franchise agreements and regulations. They draft and negotiate agreements, protect intellectual property, and offer ongoing legal support.