Turning Passion Into Profit: Your Guide to Opening a PLN.

Unlock the full potential of your entrepreneurial spirit with Project LeanNation—we've mapped out every detail for you, from site selection to community activation, ensuring we're with you every step of the way.

✅ Territory Review & Site Selection

✅ Community Activation & Pre-Sales

✅ Team Development & Training

Clearing the Path to Your Success

At Project LeanNation, we understand that the entrepreneurial journey may come with some uncertainty. That's why we focus on guiding you through the most crucial stages of the opening process, ensuring a clear and concise path ahead.

Territory Review: We conduct thorough analyses of territory and demographics to pinpoint optimal locations within your community.
Location Scoreing: Our site-scoring approach identifies locations most likely to succeed by aligning with our specific criteria.
Site Selection Visit: Our site visits offer on-the-ground insights into the property and community, enabling us to assess fit more precisely.
Construction & Design: Our team assist you through the entire journey, from approved designs to construction guidance, ensuring effeincy.
Training Support: Our HQ Team offers a comprehensive 2-day training and bi-weekly weekly calls to set each location up for success.
Marketing: After lease finalization, we guide your community marketing for successful presales and ongoing lead generation.

Site Selection Process

At Project LeanNation we understand that finding the right location for your new business is one of the most critical steps in your journey. Our site selection process will assist you through this vital stage.

✅ Detailed Demo Reports

✅ Site Scoring Strategy

✅ Site Selection Visit

Community Activation: A Grassroots Approach to Exponential Growth

At Project LeanNation, our growth is rooted in community impact. We leverage community-based referrals for member acquisition, making it central to our presales and long-term strategies. This grassroots approach is key to our rapid growth and deepens our community ties.

Community Activation (Pre-Launch): Project LeanNation prioritizes brand awareness and community trust for sustainable growth. Our presales strategy targets 2,000 leads and aims to launch each store with over 200 Founding Members.
Community Partners (Organizations): Project LeanNation forms strategic alliances with health-focused community groups to mutually boost brand awareness and support growth through referrals.
Referral Program (Members): We offer a $20 referral discount to boost memberships, with members also earning a $20 credit. This program contributes to 18% of new memberships and is key to our growth.
PLN Ambassadors (Influencers): Active PLN Ambassadors get a 50% subscription discount and drive new memberships through referrals. Their efforts unify communities and create lasting impact.

Empowering Your Success Through Hands-On Training

Experience an exclusive, two-day on-site training just before your grand opening. This immersive event refines your mastery of PLN University's teachings, ensuring you're primed to deliver our standout user experience and operational excellence.

✅ Member Acquisition Process

✅ Member Fulfillment Procedure

✅ Daily Operational Methodology

Empowering Your Franchise Journey:

Guiding Your Success Journey: Comprehensive Support from Start to Finish

“"What sets PLN apart is its relentless drive for innovation. The tech and systems keep evolving, making operations smoother and more efficient. The HQ team is constantly rolling out updates that propel us forward. It's invigorating to be part of such a forward-thinking brand."”

Tim Williams – Franchise Partner

“What could be more rewarding than transforming lives while building a secure financial future? PLN provides that golden opportunity. The joy of seeing community members thrive is magnified by the business success I've achieved. I couldn't ask for more.”

Michael Smith – Franchise Partner

Frequently Asked Questions (FAQs)

Explore answers to your key questions about turning your passion into profit with Project LeanNation. From site selection to community activation, we've got every detail covered to guide you on your journey.

: From territory review to design and construction, we offer a comprehensive support system. Our team conducts thorough analyses, site visits, and even provides ongoing training to ensure you're set up for success.
: Community Activation represents Project LeanNation's grassroots strategy for boosting brand awareness and fueling pre-sales. By forging meaningful relationships and accumulating leads, we ensure each store opens with a strong, sustained momentum.
: Our presales strategy is designed to secure a targeted number of leads and Founding Members before each store's grand opening, laying a solid foundation for sustainable growth. For instance, our benchmarks might involve generating 2,000 leads and inaugurating the store with over 200 Founding Members. Our data shows that a store's opening metrics are strong indicators of its future success. Our top-performing locations have launched with as many as 255 Founding Members. As we continually refine our approach to presales, we're uncovering more effective tactics to attract Founding Members. To put it in perspective, if a new store opens with 150 Founding Members and achieves a typical first-week retail revenue of $5,000, the launch week could generate between $22,000 to $25,000 in gross revenue. This robust start is what we strive for in all our new openings.
: From the moment you join us, we offer hands-on coaching through every phase—from site selection and design to construction and our New Store Opening process. As your opening day approaches, our focus shifts to community activation and presales, with extensive training provided through our Learning Management System, PLN University. This training is supplemented by bi-weekly calls, leveraging our technology solutions to keep the project on course. Close to your opening, specialists in Unit Operations and Franchise Support join the effort, guiding you through the next crucial steps. Two weeks before your first fulfillment, we conduct a comprehensive two-day on-site training session for you and your team to ensure mastery of fundamental processes. On your opening day, we offer behind-the-scenes support, and post-opening, you transition to working full-time with a dedicated Franchise Success Coach. This shift signifies a transition from developmental coaching to performance-oriented guidance.

Ready to Transform Lives and Your Financial Future?

Join the Project LeanNation family and lead a wave of meaningful community impact while securing your own financial freedom.

✅ Impactful Nutrition: Be a part of a brand that is revolutionizing the way communities approach health and nutrition.

✅ Technology-Driven Success: Harness the power of data and technology to drive operational excellence and customer satisfaction.

✅ Community-Centric Growth: Tap into pre-existing community relationships and foster new ones to ensure a thriving, successful franchise.

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