Project LeanNation transforms lives through S.T.E.P.—Support, Technology, Education, and Prepared Healthy Meals. With personalized coaching, smart tracking, and nutritious meals, we make a healthier lifestyle easier to achieve.

At Project LeanNation, our vision is to become the most impactful nutrition company in the nation. We empower communities through unwavering support, comprehensive education, and sustainable meals. Our success is defined not by scale, but by the value we deliver, the client experience we uphold, the teams we develop, and the steady, predictable growth we achieve.

We’re committed to guiding individuals toward better health with 1:1 coaching, personalized nutrition plans, and InBody insights that drive meaningful progress.

Project LeanNation's approach is distinct because it combines cutting-edge technology, nutritional science, and genuine human connection. We prioritize personalized experiences and support, setting us apart from other health companies.

While direct-to-consumer companies primarily sell food, we are in the business of transformation. Our focus on building authentic relationships in the communities we serve creates a positive impact and secures lasting success.

Our lean footprint, centralized food production, and low startup costs create a clear financial advantage over other healthy food concepts. Strong unit economics, fast ROI, proprietary technology, and diverse revenue streams make PLN a resilient, high-performing franchise model built to scale.

Project LeanNation’s training blends advanced technology with personalized, in-person coaching to fully prepare franchise partners and their teams for success. Our comprehensive approach includes opening process support, e-learning, on-site trainings, and long-term business coaching.

Project LeanNation provides a three-phase training experience that begins with immersive LMS education, followed by in-person HQ training and on-site support before opening to ensure operational excellence. After launch, franchise partners receive ongoing training, performance reviews, goal setting, and financial guidance to drive long-term growth and profitability.

Franchise partners receive ongoing support through dedicated success coaching, continuous training, performance reviews, goal setting, and financial guidance. Our team stays actively involved to help optimize operations, strengthen staff development, refine marketing, and drive long-term profitability.

Project LeanNation strategically utilizes its physical locations to advance its mission and vision. These locations are community building centers, nurturing vibrant health-focused communities and fostering a sense of belonging among individuals on their wellness journeys. Through strategic partnerships with local businesses, our physical presence strengthens the local health community and amplifies our brand's reach. The in-person engagement facilitated by these locations enhances the overall user experience, providing tailored guidance and support.

Project LeanNation provides full support throughout site selection, real estate, and construction. Our dedicated real estate team helps identify the right market, evaluate locations, negotiate leases, and guide you through build-out requirements. We take an active role in project management through construction to ensure your store is delivered on time, on budget, and on brand.

We make financial clarity a priority at PLN. Every new franchise partner is onboarded with our in-house CPA, who evaluates readiness and builds a personalized financial plan based on your experience. We also train you on essential KPIs and offer added support through our Financial Health program, led by our director of finance.

Our proprietary full-stack technology gives franchise partners a powerful operational advantage. It streamlines member management, improves inventory tracking, automates communication, and delivers robust reporting—helping owners run more efficiently, personalize the member experience, and leverage data to reduce acquisition costs and increase lifetime value.

Project LeanNation empowers franchise partners at every stage of their journey. We provide extensive support in marketing, including pre-launch marketing, optimized e-commerce solutions, unified brand messaging, social media support and education, efficient text messaging platforms, and automated marketing communications. Our commitment to exceptional member experiences naturally enhances retention and referral-based marketing efforts, making your success our commitment.

We provide a complete marketing toolkit that includes pre-launch resources, paid advertising support, brand guidelines, social media tools, automated communications, referral programs, and community strategies. Paired with our optimized e-commerce platform and integrated text system, franchise partners can drive stronger lead generation, engagement, and long-term member growth.

Project LeanNation employs community-centric strategies like brand awareness campaigns before opening, local events, and partnerships to ensure strong customer bases for new locations.

Yes, our presales strategy is designed to secure you Founding Members before the store's grand opening, laying a solid foundation for sustainable growth.

Qualified candidates typically have a 725 credit score, $100,000 in liquid capital, and a $500,000 net worth. With partners or investors, we can discuss flexible paths to make ownership possible.

We will provide the Franchise Disclosure Document to you. We do have an item 19 that discloses the system performance.

Yes, we offer single and multi-unit ownership opportunities.

Owning multiple PLN units increases revenue stability, market control, and operational efficiency. With exclusive territory rights, stronger vendor leverage, and shared staffing, multi-unit operators are positioned for greater profitability and long-term success.

At PLN, we make the path to ownership straightforward. We’re an SBA-approved franchise and work closely with FranFund, a leader in franchise financing. Once awarded a franchise, partners are connected to these trusted funding resources to support their growth.