Project LeanNation is on a mission to transform lives through a multifaceted approach that we call S.T.E.P. - Support, Technology, Education, and Prepared Healthy Meals. We empower our members with personalized support, leveraging data-driven technology to track progress, and providing dietitian-approved meals. This holistic approach makes it simpler and more effective for individuals to embrace a healthier lifestyle.

At Project LeanNation, our vision is to become the most impactful nutrition company in the nation. Our mission is to elevate health and empower communities by providing unwavering support, comprehensive education, and sustainable meals. We measure our success not by our size, but by the value we bring to our members, our dedication to the client experience, our commitment to team development, and our steady, predictable growth.

We are passionate about serving and empowering individuals on their journey to better health. We offer dedicated 1:1 coaching, personalized nutrition plans, and cutting-edge InBody scans to turn insights into action. Our goal is to help individuals overcome challenges and turn their health dreams into reality.

Our passion extends beyond nutrition; it's about making a positive impact on the world. Anchored in our community commitment and dedication to serving others, we partner with organizations and take concrete steps to drive change, restore hope, and transform lives. This reflects our vision of building a brighter, more inclusive future where no one is left behind.

Project LeanNation's training approach is dual-faceted, combining cutting-edge technology with personalized, in-person coaching. This comprehensive approach ensures that franchise partners and their teams are fully prepared for success. It includes three key components:

• Opening Process Support
• On-Site Opening Training
• Long-Term Business Coaching

1. Foundation Building: Franchise partners and their teams begin with immersive education through our Learning Management System, gaining essential knowledge and skills.
2. On-Site Excellence: Phase two occurs on-site, two weeks before the first fulfillment, focusing on perfecting the store's fit and finish, hands-on training, and operational mastery.
3. Continual Growth: Beyond the opening, ongoing operational and team training, performance reviews, goal setting, and financial guidance support franchise partners' growth and profitability.

1. Foundation Building: Franchise partners and their teams begin with immersive education through our Learning Management System, gaining essential knowledge and skills.
2. On-Site Excellence: Phase two occurs on-site, two weeks before the first fulfillment, focusing on perfecting the store's fit and finish, hands-on training, and operational mastery.
3. Continual Growth: Beyond the opening, ongoing operational and team training, performance reviews, goal setting, and financial guidance support franchise partners' growth and profitability.

During the opening process, franchise partners receive comprehensive support, including:

A Franchise Success Coach is a vital resource for franchise partners. Their role is to customize growth plans for profit, offer expert advice on refining processes, and provide in-person support for franchisees. They bridge the connection between franchisees and the corporate team, ensuring businesses thrive and profits rise.

Project LeanNation's approach is distinct because it combines cutting-edge technology, nutritional science, and genuine human connection. We prioritize personalized experiences and support, setting us apart from other health companies.

While direct-to-consumer companies primarily sell food, we are in the business of transformation. Our focus on building authentic relationships in the communities we serve creates a positive impact and secures lasting success.

Project LeanNation employs community-centric strategies like brand awareness campaigns before opening, local events, and partnerships to ensure strong customer bases for new locations. We also guarantee over 150 paying members at launch through targeted outreach.

Project LeanNation's strategy revolves around personalized consultations, education, and support. We prioritize knowledge and guidance over mere products, delivering what our members genuinely seek—lasting results.

Physical locations are the lifeblood of Project LeanNation's mission. They serve as vibrant community hubs that foster connections, relationships, and support for individuals on their journey to a healthier lifestyle. These locations allow us to provide personalized guidance and create a thriving, supportive environment, which is central to our brand's commitment to community health and service. Physical locations are the lifeblood of Project LeanNation's mission. They serve as vibrant community hubs that foster connections, relationships, and support for individuals on their journey to a healthier lifestyle. These locations allow us to provide personalized guidance and create a thriving, supportive environment, which is central to our brand's commitment to community health and service.

Our franchise partners testify to the invaluable role of physical locations. These locations go beyond being just storefronts; they are where lasting relationships are built, and success is achieved. Franchise partners find that our physical locations are not only places to serve nutritious meals but also where they create supportive and thriving communities. These locations empower franchise partners to make a real difference in their communities' health and impact lives positively.

Project LeanNation strategically utilizes its physical locations to advance its mission and vision. These locations are community building centers, nurturing vibrant health-focused communities and fostering a sense of belonging among individuals on their wellness journeys. Through strategic partnerships with local businesses, our physical presence strengthens the local health community and amplifies our brand's reach. The in-person engagement facilitated by these locations enhances the overall user experience, providing tailored guidance and support.

Project LeanNation's site selection expertise is a game-changer for franchise partners. Our meticulous planning ensures seamless operations and an inviting atmosphere within our footprint range of 1200-1400 sq ft. We strategically choose targeted communities aligned with our core consumer demographic, creating a perfect match for our brand. Additionally, our co-tenancy synergy and focus on visibility and accessibility elevate franchise partners' brand awareness and provide convenience for customers, driving their success in the competitive health and wellness market.

Project LeanNation takes a unique approach to marketing and technology. We prioritize a people-first philosophy, believing that our success is intertwined with our franchise partners' success. This means that we invest in cutting-edge technology to streamline operations and support our partners. Unlike traditional franchises heavily reliant on advertising, our presence and focus on exceptional member experiences reduce acquisition costs and enhance lifetime value, setting us apart from competitors.Additionally, our co-tenancy synergy and focus on visibility and accessibility elevate franchise partners' brand awareness and provide convenience for customers, driving their success in the competitive health and wellness market.

Our tech advantages for franchise partners are manifold. We offer a proprietary full-stack solution that simplifies member management, enhances inventory tracking, automates communications, and provides comprehensive reporting. This technology empowers our partners to efficiently handle operations, create personalized member experiences, and access valuable data insights. It ultimately serves as a competitive edge by reducing acquisition costs and multiplying lifetime member value.

Project LeanNation empowers franchise partners at every stage of their journey. We provide extensive support in marketing, including pre-launch marketing, optimized e-commerce solutions, unified brand messaging, social media support and education, efficient text messaging platforms, and automated marketing communications. Our commitment to exceptional member experiences naturally enhances retention and referral-based marketing efforts, making your success our commitment.

We offer a comprehensive toolkit to elevate your organic marketing efforts. This toolkit includes:

• Pre-Launch Marketing: Equip yourself with resources to execute community events and automated communications.
• High-Performing E-Commerce Solution: Benefit from our optimized online and in-app experience aimed at lead generation, member acquisition, and user experience.
• Detailed Brand Guidelines: Receive comprehensive guidelines for unified brand communication.
• Social Media Support & Education: Maximize social media impact with our tools and resources.
• Integrated Text Platform: Leverage our efficient text messaging platform for effective communication.
• Marketing Communications: Utilize automated marketing communications for lead nurturing and member reactivation.
• Automated Member Referral Program: Capitalize on our referral program to empower engaged members.
• Defined Community Strategies: Implement proven strategies for community engagement through outreach events, affiliate relationships, and brand ambassadors.

From territory review to design and construction, we offer a comprehensive support system. Our team conducts thorough analyses, site visits, and even provides ongoing training to ensure you're set up for success.

Community Activation represents Project LeanNation's grassroots strategy for boosting brand awareness and fueling pre-sales. By forging meaningful relationships and accumulating leads, we ensure each store opens with a strong, sustained momentum.

Our presales strategy is designed to secure a targeted number of leads and Founding Members before each store's grand opening, laying a solid foundation for sustainable growth. For instance, our benchmarks might involve generating 2,000 leads and inaugurating the store with over 200 Founding Members. Our data shows that a store's opening metrics are strong indicators of its future success. Our top-performing locations have launched with as many as 255 Founding Members. As we continually refine our approach to presales, we're uncovering more effective tactics to attract Founding Members. To put it in perspective, if a new store opens with 150 Founding Members and achieves a typical first-week retail revenue of $5,000, the launch week could generate between $22,000 to $25,000 in gross revenue. This robust start is what we strive for in all our new openings.

From the moment you join us, we offer hands-on coaching through every phase—from site selection and design to construction and our New Store Opening process. As your opening day approaches, our focus shifts to community activation and presales, with extensive training provided through our Learning Management System, PLN University. This training is supplemented by bi-weekly calls, leveraging our technology solutions to keep the project on course. Close to your opening, specialists in Unit Operations and Franchise Support join the effort, guiding you through the next crucial steps. Two weeks before your first fulfillment, we conduct a comprehensive two-day on-site training session for you and your team to ensure mastery of fundamental processes. On your opening day, we offer behind-the-scenes support, and post-opening, you transition to working full-time with a dedicated Franchise Success Coach. This shift signifies a transition from developmental coaching to performance-oriented guidance.

To be considered for the Project LeanNation franchise opportunity, there are three minimum financial requirements in addition to the franchise fee:

Minimum Credit Score: 725

Minimum Liquid Capital: $100,000

Minimum Net Worth: $250,000

We believe in transparency and the potential of our franchise partners. If a candidate has access to equity, partners, or investors, we can explore considerations to make your dream of owning a Project LeanNation franchise a reality.

Why PLN? Our franchise model is exceptionally competitive. With a compact retail footprint and no in-house food production, we provide our franchise partners with a significant cost advantage compared to other healthy food concepts. Our low cash requirements, strong unit economics, and rapid return on investment position us as leaders in the world of franchise opportunities. Furthermore, our commitment to proprietary technology, diverse revenue streams, and a member-centric approach focused on results allows us to deliver value that extends beyond our food offerings. This comprehensive approach is a core reason we stand as a pandemic-proof brand, supported by our powerful culture and product.

By December 31, 2022, five out of the twenty-four Project LeanNation locations had been operational for a complete year. From January 1 to December 31, 2022, the average gross revenue for these five units stood at $1,163,817.15.

Investment ranges differ between single unit and area developer agreements, depending on the number of territories awarded to a franchisee. Basic single unit franchise opportunities typically range from $197,000 to $297,000, subject to market conditions and negotiated tenant allowances.

Great question, this is a frequent source of debate within the franchising industry. Let me clarify what the 2% Marketing Fund at Project LeanNation is not. Unlike many other franchise systems that use collected marketing fees from existing franchise partners to finance campaigns for selling new franchises, our approach is different. At Project LeanNation, every cent of our marketing fund is dedicated to boosting the visibility and performance of the contributing franchise partners. The Marketing Fund is allocated exclusively towards enhancing brand presence, advancing technology, and providing training—investments that are crucial for driving performance at the unit level. While the allocation might vary slightly, the typical distribution of the marketing fee is as follows:

• Management Fee & Reporting: 10%
• Website, App Development, and Content Creation: 20%
• Advertising Spend, Promotions, and Incentives: 55%
• Marketing Tools, Training, and Support: 15%

On average, we roll about 20% of the fund into the following month. This strategy has enabled us to amplify our advertising expenditure towards the end of the year, which aligns with our slower season. This timing is strategic as it places us in a prime position for relevance in the New Year, a period when we historically see substantial growth. Moreover, we uphold a commitment to transparency regarding our expenditures. To that end, we provide a detailed quarterly report to all franchise partners, detailing the specific investments made with the Marketing Fund.

Embracing multi-unit ownership in the Project LeanNation franchise model unlocks a wealth of benefits set to amplify profitability and success. Dive into a more consistent revenue flow, thanks to revenue diversification. Take command of an entire territory, ensuring you're the sole PLN franchisee in the zone, eliminating direct competition. Moreover, the more units under your belt, the greater leverage you have to negotiate favorable vendor discounts and optimize staff allocation across locations. While every venture has its challenges, having dominion over a full market sets the stage for unparalleled, enduring success.

At PLN, we prioritize clarity, transparency, and accessibility in all financial matters. We meticulously onboard each franchise partner with the guidance of our in-house CPA. This process not only assesses financial competency but also tailors a unique financial plan based on the franchisee's experience level, be it a business veteran or a newcomer. To further strengthen their financial acumen, we educate our franchise partners on industry-specific economic KPIs, setting them on a trajectory for success. For partners needing deeper financial insight, we've instituted a comprehensive Financial Health program. Led by our director of finance, this initiative furnishes added guidance, valuable insights, and hands-on support.

At PLN, we're dedicated to simplifying the journey for those eager to spread PLN throughout their communities. We earned national recognition in 2022 as an SBA-approved franchise. Additionally, we've teamed up with FranFund, a frontrunner in franchise funding. After awarding a franchise, we introduce our partners to these trusted funding resources.