Invest In Results

With momentum on our side, there's no stopping us.

Our Mission


To impact, elevate, and inspire our team & customers to live a more fulfilled life that is optimized by nutrition, wellness, and an entrepreneurial spirit. As a Project LeanNation franchisee, you will be on the front lines of assisting your members in living healthier, better lives.

  • Serving your community in this way can be fulfilling and lucrative

  • ideal combination for an entrepreneur with a heart to serve others

  • We have worked tirelessly to create a highly replicable and profitable business model.

Why Project LeanNation?

Discover The Benefits

Together we’re out to do something bigger than just providing healthy meals. We want to be the place that inspires healthy living within our communities.



  • Low Start-Up Costs

  • Recurring Revenue Model

  • Multiple Revenue Streams



  • Small Retail Footprint

  • Flexible Management Model

  • Proven Operating Systems



  • Comprehensive Training

  • Highly Committed Leadership

  • Purposeful Product & Service

Success Through Community.

Empowering Our Customers

Owning a PLN franchise means you aren’t just leading your team, you’re also leading your community towards success. Franchisees become the foundation for their members’ journey towards achieving the best version of themselves. There’s no better feeling than elevating others and seeing the life-changing results they were able to attain!

Ideal Candidate




Deep knowledge of local market dynamics and environment with a connection to consumers.



Experience running and developing a successful business while meeting minimum financial qualifications.



Effectively grow, and retain employees through motivation, leadership & development.



Share PLN’s mission with a strong commitment to upholding our values, beliefs, and ethos.

The Process


Number 1

Schedule Focus Call

A PLN Franchise Development Representative will contact you to provide an overview of what is involved in joining our team and to answer any initial questions you may have.

Number 2

Discovery Day

After Pre-Qualification, you will be invited to visit one of our active locations for what is known as Discovery Day. We will go into detail about our systems, proven track record, sales, and marketing strategies and much, much more. If it feels like a fit, our expectation is a Letter of Intent (LOI) franchise fee payment.

Number 3

PLN University

Three days of full-on PLN immersion. Here we will discuss all the steps involved with opening your store including: Pre-Launch, budgeting, financing, site selection, construction, and more.

Number 4

Open Your Store

It’s time to focus on build-out, execution of the Pre-Launch strategy, and the recruitment of your staff. Our dedicated team heavily supports you during this phase. We develop a personalized plan for each new store and help you stay on track with your goals.

PLN Rochester HQ

Frequently Asked Questions

Questions We've Been Asked Along The Way

During the initial Focus Call, our Head of Franchise Development will present an overview of the Project LeanNation brand and its distinct business proposition. We will discuss the benefits of becoming a PLN franchisee and address any preliminary questions you may have. Our objective is to provide you with the essential information needed to make an informed decision about further exploring the PLN opportunity.

Don't take our word for it.
Hear from our people.

Don't take our word for it. Hear from our people.

Ready To Crush Your Goals?

Kickstart your healthy lifestyle today!

© 2023 Project LeanNation Franchising. All Rights Reserved.


This web site and the franchise sales information on this site do not constitute an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a franchise disclosure document. Certain states require that we register the franchise disclosure document in those states. The communications on this web site are not directed by us to the residents of any of those states. Moreover, we will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the franchise disclosure document to the prospective franchisee in compliance with applicable law.