Project LeanNation has been featured prominently in the Rochester Business Journal (RBJ), underscoring our journey from local roots to a national wellness powerhouse. The article, "Rochester’s Project LeanNation expands nationwide wellness franchise," highlights the incredible momentum driving our brand, including our recent designation as one of Entrepreneur Magazine’s Hottest Brands of 2025. The RBJ piece details our current operational footprint of 34 open locations across 15 states, with an additional 47 units currently in development. This robust growth validates the effectiveness of our unique model and our ability to meet the rising consumer demand for convenient, sustainable health solutions across the country.

Our success stems from a dedicated focus on building community health through our hybrid model, which seamlessly blends chef-prepared meals, personalized nutrition coaching, and proprietary technology. While our reach is national, our heart remains firmly in Rochester, where our 35,000-square-foot centralized manufacturing operation supports our entire franchise system. This streamlined approach allows our franchise partners—76% of whom are driven women entrepreneurs—to focus on coaching and community engagement, rather than back-of-house complexities. Furthermore, the article notes our deep commitment to inclusive hiring practices, fostering a commitment to second chances that has also fueled a significant 37% year-over-year growth in our core manufacturing workforce, ensuring we make a positive impact both on community health and local employment.

We are incredibly appreciative of the Rochester Business Journal for recognizing our mission and momentum as we continue to seek passionate franchise partners in major markets like Nashville, Phoenix, Boston, Houston, and key areas throughout Florida.

Read the Full Story in the Rochester Business Journal:

https://rbj.net/2026/01/21/project-leannation-rochester-wellness-franchise-expansion/