Project LeanNation Morgantown Featured on WBOY’s “Restaurant Road Trip” Ahead of New Year

December 31, 2025

Project LeanNation Morgantown Featured on WBOY’s “Restaurant Road Trip” Ahead of New Year

Project LeanNation Morgantown was highlighted on WBOY’s "Restaurant Road Trip" segment, featuring local owners Alissa and Matt Higgins, who discussed how their business is helping the community achieve New Year’s resolutions through personalized nutrition and easy, prepared meals.

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Project LeanNation’s Morgantown, West Virginia location was recently put in the spotlight, featured on WBOY’s local segment "Restaurant Road Trip" just hours before the start of the new year. The feature provided a timely look at how Project LeanNation is helping consumers make healthy eating easier as they embark on their New Year’s resolutions. Local owners Alissa and Matt Higgins welcomed the cameras, explaining that their location serves as a comprehensive "one-stop shop" for nutrition, offering everything from samples of their popular protein balls to a personalized tour of their meal wall and supplements.


Franchise Partner Matt Higgins emphasized the store’s core motto: "Our motto is to make healthy easy." The segment highlighted that the prepared meals are the most popular item, available for retail purchase or via subscription service, providing customers with a simple "heat and eat" solution for lunch or dinner. Beyond the food, the Morgantown location offers sophisticated tools to help members reach their goals. The article noted the use of an in-body scan, which provides data far beyond the scale, measuring skeletal muscle mass, body fat, total body water, and basal metabolic rate (BMR). As Matt Higgins explained, this allows the team to develop a truly personalized nutrition plan for every individual. For those outside the immediate area, the location ensures broad accessibility with delivery reaching from Clarksburg all the way to Uniontown.


Read the full article here: https://www.wboy.com/news/local/restaurant-road-trip/restaurant-road-trip-project-leannation/

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