Project LeanNation was recently featured in Athletech News as part of a broader look at how nutrition-first franchise concepts are gaining momentum alongside, and in some cases instead of, traditional fitness franchises.
The article positions Project LeanNation as a leading example of this shift, highlighting the brand’s focus on chef-crafted prepared meals and personalized nutrition coaching as demand for convenient, health-driven solutions continues to rise nationwide.
Athletech News noted Project LeanNation’s continued expansion, with 34 open locations and an additional 47 in development. The coverage detailed the brand’s dual-revenue model, which combines recurring subscription memberships with grab-and-go retail sales of ready-to-eat meals, protein shakes, and snacks — all delivered without the need for an on-site kitchen. Sample menu items referenced included breakfast pizza, steak tacos, turkey lasagna, and pasta, reflecting the brand’s approach to approachable, whole-food nutrition.
The article also highlighted Project LeanNation’s active franchise recruitment across major Florida markets, as well as Nashville, Phoenix, Boston, and Houston, citing an estimated initial investment range of $237,500 to $354,000.
In discussing the company’s purpose-driven growth strategy, Athletech News included insight from CEO Tim Dougherty, who emphasized that Project LeanNation’s mission is rooted in community health, client experience, and consistent, sustainable growth rather than rapid scale alone.
Technology was identified as a key support system for the brand, with Project LeanNation’s app enabling customers to order meals, schedule deliveries, and track progress. The rotating menu of more than 24 meals, including both everyday nutrition options and higher-protein athlete-focused meals, was also highlighted as a differentiator supporting a wide range of health and performance goals.
The coverage further contextualized Project LeanNation’s momentum within larger national trends, including the growing appeal of outsourced meal preparation and evolving consumer behaviors influenced by GLP-1 weight-loss medications.
The full article can be read on Athletech News here:
https://athletechnews.com/healthy-eating-franchises-gaining-ground-project-leannation-fresh-monkee/
